Tuesday, October 21, 2008

Introduction to Subliminal Advertising

Hi, everyone. My name is Caitlin and this is just an introduction to what subliminal advertising is and how it affects the way we behave. The first time that I actually heard of subliminal advertising was only a few weeks ago when my roommate showed it to me on youtube.com. From there on out, subliminal advertising has really amazed and interested me.

Subliminal advertising, according to businessdictionary.com, is "promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second."

There are many reasons as to why big companies such as McDonald's, Pepsi, and Coca-Cola would want to use subliminal messaging, but the biggest reason why is to make a profit and convince viewers subconsciously to buy their product.

So how can this be legal? Subliminal Messaging is coaxing us as consumers to buy their products without us even consenting to it. According to an article on subliminal messages on library.thinkquest.org, the Federal Communications Commission (FCC) will take away a company's broadcast license if subliminal messaging is proven. The only problem with that is, how do you prove the deliberate insertion of images such as naked women in Coke or Pepsi cans? It's extremely hard to do.

In the next few weeks, I am going to be discussing the use of subliminal messages in famous products and discussing why they are used and how they affect us as consumers. I am going to try and analyze these advertisements and get down to the bottom of how and why these ads work. For now though, I will leave you all with a link to a youtube video to get you thinking about subliminal messaging and its existence in almost every ad that we see.


1 comment:

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